EMPOWERING BRANDS THROUGH ORGANIC SOCIAL MEDIA GROWTH AND ENGAGEMENT
In today's digital age, harnessing the power of social media is vital for any business looking to expand its online presence and connect with its target audience. As a full-service creative marketing agency, Studio Una specialises in crafting successful social media strategies that drive organic growth and engagement for your social media channels. In this blog, we highlight two examples of how our team was able to support our clients in achieving significant growth and success through their organic content strategies. We invite you to explore these case studies to gain valuable insights into enhancing your own social media presence, and we're here to discuss how Studio Una can assist with your organic or paid social media content needs.
A LUXURY AESTHETIC CLINIC'S JOURNEY TO ORGANIC SOCIAL GROWTH
Ouronyx launched their first clinic in London in April 2021, and with its inception they created their global Instagram page. When Ouronyx first reached out to us, the team was struggling to leverage their online presence to generate new potential clients and lacked clarity on what was working and not working on their digital channels. Working together, we have not only managed to transform their digital lead pipeline within a short timeframe, we have also helped to refine their organic content strategy and create a more cohesive brand visual aesthetic. To do so, we worked closely with their founder to build out a set of templates based on their key content pillars: Educational videos featuring their team of global doctors, clinic art & architecture, and treatment and services, among others. We then focussed on optimising the posting strategy, upskilling the team on best practice when engaging influencers and KOLs on collaborative posts, as well refining the posting frequency and time of day. This holistic approach ensured cohesion across channels, yielding impressive results.
Results Achieved:
84% growth rate over a 12-month period, amassing 14,137 dedicated followers.
A strong 2.9% engagement rate, as compared to industry average of just 0.72%
14M content impressions
1,906 profile views
A GROUNDBREAKING BEAUTY BRAND'S SPECTACULAR RISE
Asteri Beauty is an innovative new cosmetics brand based in Riyadh, Saudi Arabia. With products designed to withstand the difficult climate of the region and modern design sensibilities to appeal to a global audience, the brand has established itself as a new rising star within the global cosmetics industry. With big growth ambitions over the coming years, it goes without saying that the brand needed to establish a strong social presence and scale at an unprecedented pace. As we had already engaged with the brand to produce their shoots and develop content, building out an organic content strategy was a natural next step. The process focussed on developing a compelling brand story and content “pillars” that incorporated brand USPs and monthly product focuses. From there, we agreed on a mix of content to include: product “how to use” tutorial videos, product USP education, texture “ASMR” posts, highlighting the brand's Saudi heritage, and ongoing user-generated content to reinforce brand advocacy. Additionally, to amplify the brand’s reach, we worked closely with their digital team to support the paid social strategy and to boost top-performing organic posts. Finally, the team employed a robust influencer collaboration strategy, which included high-volumes of ongoing organic product seeding to influencers, makeup artists (MUAs), and key opinion leaders (KOLs), alongside monthly paid collaborations with top-tier regional influencers.
Results Achieved:
5486% growth in followers, reaching over 18,000 followers within the first 6 months of the brand lifecycle
An impressive 3.2% average engagement rate across their posts
107M content impressions
164,000 profile views
5,000 website clicks
These two case studies, Ouronyx and Asteri Beauty, demonstrate the remarkable results that can be achieved with an effective organic social media strategy. No matter your industry, we invite you to get in touch with us to discuss your specific needs and explore how our creative marketing services at Studio Una can help you achieve similar success with your social media strategy (or beyond!). Let's work together to empower your brand and achieve your goals.
