Analysis
On the wire
How AI Search Decides Which Brands to Name
GEO and SEO: What Actually Changes, and What Does Not
What Is Influencer Seeding? The Case for Giving Up Control
How to Get Cited by ChatGPT: Seven Things That Actually Move It
What Is Generative Engine Optimisation? A Working Definition
BÉIS Marketing Strategy Teardown: $210M Acquisition | STUDIO UNA
The Algorithmic Shelf: Why Ingredient-Led Brands Are Dominating AI Beauty Citations
Analysis
How AI Search Decides Which Brands to Name
An assistant asked to recommend a brand does not consult a ranked list. It searches, reads a handful of pages, and writes an answer from what it found. Understanding those three steps explains why brands with large advertising budgets are routinely absent from answers.
Series · Every Friday
The Friday Recap
Everything that moved in beauty, fashion and aesthetics this week — launches, activations, appointments and the odd cautionary tale, in six entries or fewer.
Beauty
All beauty →Explainer
What Is Influencer Seeding? The Case for Giving Up Control
Analysis
The Algorithmic Shelf: Why Ingredient-Led Brands Are Dominating AI Beauty Citations
Influencer
Why Micro-Influencers Outperform Celebrity Endorsements for Beauty Brands
Content Ops
How AI Is Transforming Content Creation for Beauty Brands
Fashion
All fashion →
Luxury
The New Vanguard: Why ‘Curation over Content’ is the 2026 Luxury Imperative
Social
Instagram Strategy for Fashion Brands in 2026: Beyond the Aesthetic
Fashion
Why Fresh Produce is Fashion’s Newest Aspirational Accessory in 2026?
Luxury
The Soul of the Maison: What Jacquemus’ Newest Ambassador Teaches Us About Radical Authenticity
Creator & Culture
All creator & culture →Explainer
What Is Influencer Seeding? The Case for Giving Up Control
Creator Economy
The Creator Economy and Beauty: How Brands Are Becoming Platforms
Luxury
Logging Off as Luxury: Building Brand Affinity for the Offline Generation
Sponsorship
Cultural Arbitrage: How Premium Brands Capture Cultural Moments Without the Sponsorship Price Tag
What we do when we are not writing
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