AI Search
On the wire
The Category Is Booming, Yet Operators Are Drowning.
Your Next Customer Might Not Google You
The Comeback of the KOL
Why Is Every Brand Suddenly Selling You a Bag Charm?
Are Brand Collabs Getting Boring? How to Build One That Works
Industry Insights: "Why Brands Are Wrong About Gen Z? (And How To Fix It)"
Isamaya Beauty and the Myth of Scale
Aesthetics
The Category Is Booming, Yet Operators Are Drowning.
The UK aesthetics industry is growing at around 9% a year yet the clinics inside it are struggling to stay afloat. Why growth and profitability have come apart in the current economic environment—and why your category is probably next.
Beauty
The Comeback of the KOL
Series · Every Friday
The Friday Recap
Everything that moved in beauty, fashion and aesthetics this week — launches, activations, appointments and the odd cautionary tale, in six entries or fewer.
Fashion
All fashion →
Luxury
The New Vanguard: Why ‘Curation over Content’ is the 2026 Luxury Imperative
Social
Instagram Strategy for Fashion Brands in 2026: Beyond the Aesthetic
Fashion
Why Fresh Produce is Fashion’s Newest Aspirational Accessory in 2026?
Luxury
The Soul of the Maison: What Jacquemus’ Newest Ambassador Teaches Us About Radical Authenticity
Creator & Culture
All creator & culture →Explainer
What Is Influencer Seeding? The Case for Giving Up Control
Creator Economy
The Creator Economy and Beauty: How Brands Are Becoming Platforms
Luxury
Logging Off as Luxury: Building Brand Affinity for the Offline Generation
Sponsorship
Cultural Arbitrage: How Premium Brands Capture Cultural Moments Without the Sponsorship Price Tag
What we do when we are not writing
All case studies →18K
Engaged followersHow We Scaled ASTERI Beauty to 18K Engaged Followers in 6 Months?A deep dive into how STUDIO UNA built the ASTERI Beauty universe across Saudi Arabia and the UAE—scaling a brand-new social channel...
+279%
Qualified leads YoYThe Performance Marketing Playbook: How We Scaled Luxury Clinic Leads by 279%A deep dive into how STUDIO UNA overhauled Ouronyx’s Meta advertising architecture—growing qualified leads by 279% YoY while cutting cost per lead...
3.9M
Campaign impressionsThe 360° Go-to-Market Playbook: How We Launched ETC. Beauty Across Spain and FranceAn organic-first, dual-market debut for a brand with no local equity and a mandate to avoid heavy awareness spend. Borrowed authority from...