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Isamaya Beauty and the Myth of Scale

Beauty

Isamaya Beauty and the Myth of Scale

Isamaya Ffrench has left Isamaya Beauty. Beyond the Sephora debate, here’s why VC maths was never built for niche, highly stylised beauty brands.

By Cristina Harrell · 13 October 2026

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18K Engaged followersHow We Scaled ASTERI Beauty to 18K Engaged Followers in 6 Months?A deep dive into how STUDIO UNA built the ASTERI Beauty universe across Saudi Arabia and the UAE—scaling a brand-new social channel...Beauty · Saudi Arabia · UAE +279% Qualified leads YoYThe Performance Marketing Playbook: How We Scaled Luxury Clinic Leads by 279%A deep dive into how STUDIO UNA overhauled Ouronyx’s Meta advertising architecture—growing qualified leads by 279% YoY while cutting cost per lead...Aesthetics · London · Dubai 3.9M Campaign impressionsThe 360° Go-to-Market Playbook: How We Launched ETC. Beauty Across Spain and FranceAn organic-first, dual-market debut for a brand with no local equity and a mandate to avoid heavy awareness spend. Borrowed authority from...Beauty · Spain · France
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