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Your Next Customer Might Not Google You | Studio UNA The Comeback of the KOL Why Is Every Brand Suddenly Selling You a Bag Charm? Are Brand Collabs Getting Boring? How to Build One That Works Industry Insights: "Why Brands Are Wrong About Gen Z? (And How To Fix It)" Isamaya Beauty and the Myth of Scale Why One Hero Product Can Build a Whole Brand (And 10 SKUs Won't)
Your Next Customer Might Not Google You | Studio UNA

AI Search

Your Next Customer Might Not Google You | Studio UNA

Your next customer may not discover your brand through a traditional Google search. As AI tools reshape product discovery and recommendations, brands need to think beyond rankings and website traffic. We explore what this shift means for positioning, credibility and the future of brand visibility.

By Maitri Panchal · 2 November 2026

Series · Every Friday

The Friday Recap

Everything that moved in beauty, fashion and aesthetics this week — launches, activations, appointments and the odd cautionary tale, in six entries or fewer.

FRIDAY UNA RECAP: 12 Brand Moves Worth Watching this Week FRIDAY UNA RECAP: 12 Brand Moves Worth Watching this Week FRIDAY UNA RECAP: 8 Brand Moves Worth Watching This Week FRIDAY UNA RECAP: 8 Brand Moves Worth Watching This Week Friday Recap: 9 Strategic Brand Moves Shaping Culture | Studio UNA Friday Recap: 9 Strategic Brand Moves Shaping Culture | Studio UNA Friday Recap: 8 Brand Moves Shaping Culture | Studio UNA Friday Recap: 8 Brand Moves Shaping Culture | Studio UNA
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What moved in beauty, fashion and aesthetics, what it means for brands like yours, and the one thing we would act on. Read in London, New York, Madrid, Paris, Dubai and Mumbai.

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18K Engaged followersHow We Scaled ASTERI Beauty to 18K Engaged Followers in 6 Months?A deep dive into how STUDIO UNA built the ASTERI Beauty universe across Saudi Arabia and the UAE—scaling a brand-new social channel...Beauty · Saudi Arabia · UAE +279% Qualified leads YoYThe Performance Marketing Playbook: How We Scaled Luxury Clinic Leads by 279%A deep dive into how STUDIO UNA overhauled Ouronyx’s Meta advertising architecture—growing qualified leads by 279% YoY while cutting cost per lead...Aesthetics · London · Dubai 3.9M Campaign impressionsThe 360° Go-to-Market Playbook: How We Launched ETC. Beauty Across Spain and FranceAn organic-first, dual-market debut for a brand with no local equity and a mandate to avoid heavy awareness spend. Borrowed authority from...Beauty · Spain · France
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