Intelligence for beauty, fashion & aesthetics
Sections → Retail & Experience
Pop-ups, permanent residencies, gamified counters and the economics underneath them. Which retail formats actually convert, which are theatre, and how to tell the difference before you sign the lease.
2026 Marketing Trend · 12 min
Experiential marketing is changing how brands earn attention in 2026. As digital becomes increasingly crowded, brands are taking marketing offline — creating physical experiences that drive participation, connection, loyalty and conversation.
Teardown · 10 min
Studio UNA analyses the growth playbook behind BÉIS's $210M valuation. From car-wash pop-ups to billboard campaigns featuring negative TikTok comments, here is our deep strategic teardown of how community, content, and experiential marketing drove Samsonite's 2026 acquisition.
Localisation · 4 min
For years, the gold standard for scaling a premium lifestyle brand was the unified global campaign. The goal was to create a singular, sleek aesthetic that...
Experiential · 4 min
In the 2026 marketing landscape, the digital world has become a crowded, noisy room. While e-commerce provides convenience, it often lacks the "soul" that high-end consumers...
Channel Strategy · 4 min
We’ve all been there. You’re scrolling late at night, and a perfectly shot, slow-motion pour of a chilled aperitif stops you dead in your tracks. Your...