Sections → Beauty
Positioning, claims and channel economics for beauty brands — from indie challengers to the groups that end up buying them. What is working, what is being said too loudly, and where the regulators are looking next.
Explainer · 5 min
Influencer seeding is sending product to creators with no fee, no contract and no obligation to post. The brand gives up control over whether coverage happens at all, and gets in exchange the one thing a paid placement cannot buy: a recommendation the audience believes.
Analysis · 4 min
There was a time when a multi-million-pound ad campaign, a glossy celebrity endorsement, and a vague promise of "youth in a bottle" were enough to guarantee...
Beauty · 5 min
The beauty marketing landscape has undergone a fundamental shift. While the allure of a Hollywood A-list ambassador or a global pop star once guaranteed a brand’s...
AI & Growth · 6 min
In the world of aesthetics, we talk a lot about 'the glow' , that perfect point where art meets science to create something stunning. Right now,...
Beauty · 4 min
The traditional playbook for beauty marketing used to be simple: hire a face, film a glossy ad, and wait for the results. But in 2026, that...
Beauty · 4 min
Let’s be honest: the UK beauty market is more crowded than a Liberty London fragrance hall on a Saturday afternoon. You’ve launched a serum that’s basically...
Beauty · 4 min
The beauty and aesthetics industry has reached a turning point. We’ve moved beyond the era of the "unreachable ideal" and entered an age defined by intimacy,...
Beauty · 4 min
Let’s face it: your customers have officially developed a "sixth sense" for traditional advertising. They can spot a high-budget, over-produced studio campaign from a mile off,...