Meta & Google Ads for aesthetic clinics
Fill your diary with patients who are ready to book.
Paid media built for aesthetic and cosmetic surgery clinics—tracked to the booked consultation, not the click. Strategy, campaigns, creative direction and weekly reporting from a team specialised in the aesthetics and beauty industries.
Why clinic ads stall
Your patients are buying trust, not a treatment. Most ad accounts are set up for the opposite.
The wrong objective
Awareness and traffic campaigns tell the algorithm to find the cheapest impressions — not people who book consultations.
Spend outside your catchment
Broad or worldwide targeting pays for clicks from people who will never travel to your clinic.
Broken tracking
If the Pixel, Conversions API and Google tags miss the appointment request, the platforms can't learn who a good patient is.
Case study · Ouronyx · London & Dubai
How we scaled luxury clinic leads by 279%
We audited the account before touching creative, repaired tracking with server-side Conversions API, rebuilt every campaign around booked appointment requests in affluent local catchments, and split creative into two pillars: treatment-led and medical authority.
“The primary product is not a routine procedure—it is trust.”
Read the full case study →18-month engagement, measured year on year.
How we work
Strategy before spend.
Strategy & KPIs
A working session to set cost-per-consultation targets, define your ideal patient by treatment and location, and agree the audiences to test.
Competitive benchmark
We map the clinics competing for your patients — their ads, offers and search terms — and find the gaps you can own.
Creative brief & launch
We brief your team or ours on doctor-led, compliant creative, launch, then optimise with a weekly 30-minute sync and weekly report.
What's included
One retainer. Meta and Google.
Retainers from £1,500/month + VAT
Ad spend is paid directly to the platforms.
Meta lead campaigns
Instant forms and website leads, local catchment targeting, retargeting.
Google Search
Capture high-intent treatment searches near your clinic.
Tracking that works
Pixel, Conversions API, GA4 and enhanced conversions, set up to the booking.
Compliant by default
Built around the CAP Code and Meta and Google healthcare policies — no prescription-only medicine advertising.
Creative direction
Doctor-led video, treatment explainers and patient-journey storytelling.
Weekly reporting
Cost per lead and per booked consultation, every week, plus a 30-minute sync.
Questions
What does the audit cost?
£250 + VAT, invoiced once we've confirmed your enquiry. If you go ahead with a retainer, the full fee is credited against your first month. It's non-refundable if you decide not to proceed—you keep the audit and its recommendations.
What ad budget do I need?
We recommend an absolute minimum of £1,500 per month in media budget per campaign in order to get meaningful data within the first six weeks. Exact figures may vary on your sector and objectives.
Is there a minimum term?
Yes — six months, then rolling monthly. Performance media needs time to test, learn and compound, and six months is when the real return shows.
Do you work outside London?
Yes — we have robust experience supporting businesses across London and the UK, as well as globally. Our largest markets are the USA, France, Spain, the UAE and India.
Can you produce the creative?
Yes. If you need support with creative production, we're happy to discuss it. Creative production isn't included in our base £1,500 monthly retainer and is scoped as an additional fee.
Find out what's holding your clinic's ads back.
A £250 + VAT audit, delivered in five working days and credited against your first month if you go ahead.
Book my audit