New service AI product imagery · London
AI product photography, art directed like a campaign.
Editorial imagery of your real product, built with AI and directed by a team that has shot for global beauty and fashion brands. No studio day, no crew, no reshoot fees.
What is art-directed AI product photography?
Art-directed AI product photography is campaign-quality imagery of a real product, created with generative AI rather than a physical shoot. A creative director sets the concept, lighting and styling, and every image is checked and retouched so the product, packaging and label stay accurate to the original.
Key facts
- Price
- £100–£150 per image: Pilot £450 (3 images), Launch £1,250 (10 images), monthly £1,000 (10 images)
- Turnaround
- 7–10 working days
- You send
- Product samples, or clear photos from several angles plus approximate dimensions
- You get
- Hi-res stills sized for web, PDP, Meta, TikTok and print
- Rights
- Full commercial licence, incl. paid ads
- Best for
- Beauty, fragrance, fashion accessories, jewellery, wellness
Before / after
Your pack shot in. A campaign out.
AI product imagery by category
Every image on this page was created by STUDIO UNA with AI.
AI product photography vs a traditional shoot
The short answer: a shoot gives you total control at a high fixed cost; DIY AI tools are cheap but are rarely on-brand or accurate. Directed AI sits in between.
| Criteria | Traditional shoot | DIY AI tools | STUDIO UNA |
|---|---|---|---|
| Cost | £5,000+ per shoot day, depending on complexity, before usage fees | £10–£50/month, plus your time | From £100 per image, fixed |
| Time to images | 4–6 weeks minimum, from pre-production to final retouch | Hours, if it works | 7–10 working days |
| Product accuracy | Exact | Labels and shapes often distort | Checked and retouched by hand |
| Art direction | Yes, if you hire it | None | Led by a creative director |
| Consistency across a range | Good on the day | Hard to repeat | Your visual style locked and reused |
| Changes later | Reshoot or extensive retouching, at additional cost | Start again | Up to 2 revision rounds included |
How it works
- 01
Brief
Tell us the product, the channel and the feeling. Send us samples, or clear photos and dimensions.
- 02
Art direction
We build a moodboard: set, light, props, palette. You sign it off before anything is generated.
- 03
Create & retouch
We generate, composite your real product in, and retouch every label, cap and edge by hand.
- 04
Deliver
Finals cropped for PDP, Meta, TikTok, email and print, ready to upload the same day.
AI product photography packages
Fixed prices, no day rates. Every package includes art direction, hand retouching and a full commercial licence, including paid media, with no usage windows.
Pilot
£450
3 images at £150 each · 1 product · 1 scene
- Moodboard sign-off
- 1 revision round
- Web + social crops
Launch Most popular
£1,250
10 images at £125 each · up to 3 products · 2 scenes
- Everything in Pilot
- 2 revision rounds
- Ad-ready crops for Meta & TikTok
- Faceless model details: hands, lips, skin
Campaign
From £4,500
Full range · bespoke world-building
- Creative concept + visual style guide
- Lifestyle scenes, with real models on request
- Consistent look across every SKU
- Launch and seasonal campaigns
Monthly content Retainer
£1,000/mo
10 images a month at £100 each · fresh creative for ads and social
- 20% less per image than Launch
- Your visual style locked and reused
- Monthly creative planning call
- Starts after a Launch or Campaign
- 3-month minimum
All prices exclude VAT
Case study
A full beauty launch,
without a studio day
We used this exact process to create the launch imagery for Convié, our own makeup brand.
Directed by the STUDIO UNA team, with campaign experience across global beauty and luxury fashion.
AI product photography: frequently asked questions
Will the AI images look exactly like my real product?
Yes. We build every image around your real product and retouch the label, colour, shape and finish by hand, so nothing on the packaging is invented or distorted.
What do you need from me to start?
Where possible, we ask you to send us product samples so we can ensure 100% accuracy in our renders. If samples aren't available, several clear photographs of your product from different angles can be enough, along with its approximate dimensions (height, width, depth) so we get the scale and positioning right in every scene. We also ask for your brand guidelines.
Can I use the images in paid ads?
Yes. Every package includes a commercial licence covering web, social, paid media and print.
How is this different from using Midjourney or ChatGPT myself?
DIY tools generate an image; we direct a campaign. You get a creative concept, a consistent visual style across your range, and product accuracy checked by a retoucher.
Behind every image is a team of creatives who have art directed, styled and produced big-budget campaigns for global beauty and fashion brands. We've watched AI and new technology transform how our industry works, and this service is how we've adapted our craft to a changing market and to evolving brand budgets. The tools are new; the eye, the taste and the standards are not.
Can you include models in the images?
Yes, but we never generate fictional people. Our standard packages use faceless imagery: hands, skin, lips, an ear or a shoulder, never an identifiable individual. If you want a model's face in your imagery, you'll need budget to book a real model at their usual day and usage rates, and we'll build their shoot into the work.
We're creatives who spent years on big-budget productions, and we've had to adapt too. We use AI to push creativity further and make brand-building accessible to more founders, not to replace the people behind the camera.
How long does it take?
Usually 7–10 working days from moodboard to final sign-off. Timings vary from project to project, depending on how complex your shoot is and other factors.
Which products work best?
Beauty, skincare, fragrance, jewellery, accessories and wellness products photograph especially well. Garments on a body need a hybrid approach; ask us.
What formats and sizes do I get?
As standard, you get high-resolution JPG and PNG files cropped for product pages (1:1, 4:5), Meta and TikTok (9:16) and print. Need something else? Get in touch and we'll advise on what formats and sizes are possible for your project.
Get a quote in 24 hours.
Tell us about the product and where the images will live. We'll come back with a concept direction and a fixed price.