Intelligence for beauty, fashion & aesthetics
Analysis, teardowns and market notes for the people building beauty, fashion and aesthetics brands.
Experiential · 4 min
In the 2026 marketing landscape, the digital world has become a crowded, noisy room. While e-commerce provides convenience, it often lacks the "soul" that high-end consumers...
Consumer Behaviour · 4 min
Logging Off as Luxury: Building Brand Affinity for the Offline Generation There was a time when luxury was defined by visibility. It meant a prominent logo...
Channel Strategy · 5 min
Let’s be real: Instagram’s been "dying" according to critics for years, yet here we are in 2026, and it’s still the digital front row for the...
Brand Strategy · 4 min
Sponsorship’s a legacy game. Whilst heritage fashion houses spend millions to plaster their logos across centre court at Wimbledon or line the red carpet at Cannes,...
Channel Strategy · 4 min
We’ve all been there. You’re scrolling late at night, and a perfectly shot, slow-motion pour of a chilled aperitif stops you dead in your tracks. Your...
Consumer Behaviour · 3 min
In the quiet aisles of a high-end grocer, something has shifted. What was once a routine chore, the selection of a ripe peach or a crisp...
Brand · 3 min
In the high-stakes world of luxury fashion, the "Brand Ambassador" has long been a predictable formula: a K-pop idol, a Hollywood ingenue, or a viral supermodel....
Fashion · 4 min
For decades, the traditional luxury business model thrived on a linear path: design, manufacture, sell, and repeat. Once a garment walked out of a flagship boutique...
Budget · 3 min
Launching a fashion label in the UK right now is a bit like trying to be heard at a front-row show in the middle of a...
Beauty · 4 min
Let’s be honest: the UK beauty market is more crowded than a Liberty London fragrance hall on a Saturday afternoon. You’ve launched a serum that’s basically...
Opinion · 7 min
Most founders asking whether they need an agency do not need one yet. The honest test is whether your problem is reach or product, and whether you are past roughly £10,000 to £20,000 in monthly revenue — below that, agency fees take too large a share of the budget to pay back.
Beauty · 4 min
The beauty and aesthetics industry has reached a turning point. We’ve moved beyond the era of the "unreachable ideal" and entered an age defined by intimacy,...