Intelligence for beauty, fashion & aesthetics
Analysis, teardowns and market notes for the people building beauty, fashion and aesthetics brands.
Analysis · 6 min
An assistant asked to recommend a brand does not consult a ranked list. It searches, reads a handful of pages, and writes an answer from what it found. Understanding those three steps explains why brands with large advertising budgets are routinely absent from answers.
Analysis · 6 min
Most of technical SEO still applies to AI search, and any agency selling a clean break is selling something that does not exist. Three things genuinely change: the unit of content that competes, where authority comes from, and whether a click happens at all.
Explainer · 5 min
Influencer seeding is sending product to creators with no fee, no contract and no obligation to post. The brand gives up control over whether coverage happens at all, and gets in exchange the one thing a paid placement cannot buy: a recommendation the audience believes.
Playbook · 6 min
You get cited by ChatGPT by being readable to the right crawler, quotable in the first sentence, and corroborated somewhere other than your own website. Most brands fail on the first and the last. Here is the order we work in, and the one mistake we see most often.
Explainer · 5 min
Generative engine optimisation is the practice of making a brand easy for AI assistants to find, quote and recommend. Where search engine optimisation competes for a position in a list of links, generative engine optimisation competes to be named inside a written answer.
Teardown · 10 min
Studio UNA analyses the growth playbook behind BÉIS's $210M valuation. From car-wash pop-ups to billboard campaigns featuring negative TikTok comments, here is our deep strategic teardown of how community, content, and experiential marketing drove Samsonite's 2026 acquisition.
Analysis · 4 min
There was a time when a multi-million-pound ad campaign, a glossy celebrity endorsement, and a vague promise of "youth in a bottle" were enough to guarantee...
Beauty · 5 min
The beauty marketing landscape has undergone a fundamental shift. While the allure of a Hollywood A-list ambassador or a global pop star once guaranteed a brand’s...
AI & Growth · 6 min
In the world of aesthetics, we talk a lot about 'the glow' , that perfect point where art meets science to create something stunning. Right now,...
Beauty · 4 min
The traditional playbook for beauty marketing used to be simple: hire a face, film a glossy ad, and wait for the results. But in 2026, that...
Brand Strategy · 3 min
As we move through 2026, the digital landscape for fashion, beauty, and wellness has reached a definitive tipping point. The era of ‘noise’, the relentless pursuit...
Localisation · 4 min
For years, the gold standard for scaling a premium lifestyle brand was the unified global campaign. The goal was to create a singular, sleek aesthetic that...