Fractional CMO
Fractional CMO for beauty, fashion and aesthetics brands.
A senior marketing lead for your brand, without the full-time hire. A fractional CMO works part-time across your strategy, budget and channels. Ours brings ex-L'Oréal strategy and a London–Mumbai team to own the plan, lead your agencies and get launches out of the door.
Past and Current Clients
Aion Labs · ASTERI · Code8 Beauty · De Felipe Dermatology · EMERGING · HARI's · L'Oréal · Lipstick London · Ouronyx · The Cosmetic Skin Clinic · The Private Clinic
The gap
You need a CMO's judgement. Not necessarily a CMO's salary.
Nobody owns the plan
The founder is the marketing department. Decisions get made week to week, and nothing ladders up to a number.
Agencies execute, nobody directs
Paid, PR, social and content each report on their own metrics. No one connects them to sales.
Launches lose momentum
Big moments arrive under-planned: assets late, media switched on all at once, no read on what's working.
What you get
What your fractional marketing director owns: strategy, media, brand and content.
Backed by the STUDIO UNA team when you need hands as well as a head.
Growth strategy & KPIs
A 12-month roadmap tied to revenue: targets, budgets, channel mix and the audiences to test first.
Paid media leadership
Direction across Meta and Google: account structure, testing plans and weekly reads on what to scale or cut.
Brand & positioning
Sharpen who you are for and why you win, so every channel tells the same story.
Content & creative direction
Shoot, social and AI imagery briefs that look editorial and sell. Your team or ours executes.
Launch planning
Sequenced launches: awareness first, Shopping and conversion layered in once you know what lands.
AI search visibility
Make sure ChatGPT, Gemini and Perplexity recommend your brand, tracked through the Shelf Index.
How it works
We build the roadmap first. Then we run it with you.
- Weeks 1–2
1. Strategy session & roadmap
We build the commercial plan: clear KPIs, the customer you're really selling to, and the audience groups worth testing. You'll always know whether it's working.
- Weeks 2–3
2. Competitive benchmarking
We map what your competitors are running across Meta, Google, social and AI search, so the strategy is built on the gaps, not on guesswork.
- Ongoing
3. Embed & lead
A weekly 30-minute sync, weekly performance reporting and briefs for your team and agencies. Launches sequenced, not switched on all at once.
Engagements
Three ways to work together.
Light touch
Advisory
From £1,500 / month
Senior thinking on call for founders with a team in place.
- Monthly strategy session
- Quarterly roadmap review
- Async access for decisions
- Agency and hire briefs
Most involved
Fractional CMO
From £3,000 / month
Your marketing lead, embedded every month, owning the plan and the people.
- Strategy session & 12-month roadmap
- Competitive benchmarking
- Weekly 30-min sync & reporting
- Leads your team and agencies
- Board and investor updates
Fixed scope
Launch Sprint
From £7,500 fixed, 90 days
One launch, planned and run end to end.
- Launch strategy & budget split
- Creative and influencer briefs
- Sequenced paid media plan
- Post-launch performance read
All engagements have a 3-month minimum term. Prices exclude VAT. Media spend and production billed separately.
What we do when we are not writing
All case studies →
Who you'll work with
Cristina Harrell,
Founder of Studio Una
Cristina started her career at WPP and founded STUDIO UNA in 2022 to bring big-brand rigour to independent beauty, fashion and aesthetics businesses. She personally leads every fractional engagement.
Behind her is a team that spans across London and Mumbai, covering paid media, content, influencers, SEO and AI search, currently working with brands across the UK, USA, EU and the UAE.
Ex-L'OréalLondon · MumbaiEN · FR
A good fit if you're…
- A DTC beauty, fashion, jewellery or wellness brand
- An aesthetics clinic or practitioner-led brand
- Preparing a launch, or scaling past founder-led marketing
- Working with agencies but missing a strategic lead
Probably not right if…
- You need a full-time, in-office marketing hire
- You're looking for execution only, with no strategy
- B2B or enterprise software is your core market
Questions
How much does a fractional CMO cost?
Advisory starts from £1,500 a month and the full Fractional CMO engagement from £3,000 a month. A 90-day Launch Sprint starts from £7,500 fixed. All engagements have a 3-month minimum term; prices exclude VAT, media spend and production.
What's the difference between a fractional and an interim CMO?
An interim CMO usually works full-time for a fixed period, often to cover a gap. A fractional CMO is a part-time CMO who stays with you longer for a share of the cost, owning the strategy and leading your team and agencies without a full-time salary.
How is this different from hiring an agency?
An agency executes a channel. A fractional CMO owns the overall plan, sets the targets and directs the agencies and freelancers you already use, or brings in the STUDIO UNA team where there are gaps.
How much time will you spend on my business?
The Fractional CMO engagement includes a set amount of time each month, agreed at the discovery call, plus a weekly 30-minute sync and weekly reporting. Advisory is a monthly session with async support.
Is there a minimum term?
Yes, 3 months for every engagement. That gives the roadmap and benchmarking time to land and the first results time to show.
Can you work alongside my existing team and agencies?
Yes. Most engagements start with the people already in place. We brief them, set shared KPIs and fill gaps only where needed.
Do you work with brands outside the UK?
Yes. We currently work with brands across the UK, USA, Spain, France and the UAE.
Typically three engagements at a time
Let's talk about where your brand needs to be in twelve months.
A 30-minute call to understand your business, your numbers and whether a fractional lead is the right move.